Ask for Me

Google’s AI is calling local businesses. Does yours answer?

Customers now ask Google to price-shop for them — and Google's assistant phones businesses like yours to build the comparison. Most businesses miss these calls or refuse to quote. The ones that answer well get the customer.

+324%
month-over-month growth

in pricing calls placed by Google's AI to businesses in November 2025 — after +162% the month before (Invoca study, Dec 2025).

+650%
growth in plumbing alone

AI-placed pricing calls to plumbing businesses grew 650% in a single month; veterinary grew over 1,700% (Invoca).

26%
of these calls go unanswered

A quarter of Google's AI calls never reach anyone — those businesses simply don't appear in the customer's comparison.

48%
of answered calls refuse pricing

Nearly half of businesses that DO pick up won't give pricing — so the AI reports back without them, and the customer books elsewhere.

Data: Invoca call-tracking study, December 2025; Google I/O announcements, May 2026. Numbers describe the market, not cheaply results.

What’s actually happening

The first call from your next customer may not be human.

A homeowner asks Google to find someone for a repair. Google’s assistant rings several local businesses, asks each one the same questions — do you handle this, what does it cost, when could you come — and hands the customer a tidy comparison. The businesses that answered clearly are in it; the voicemails and the “we don’t give prices over the phone” answers are not. Then the customer books from the list. It already works this way for salons and auto shops, and it’s rolling out to home services now.

Built for the AI-caller era

How cheaply wins these calls for you.

Answers in two rings, every time

Human caller or Google's assistant — your line picks up 24/7. An unanswered call is how you vanish from the comparison; that failure mode is gone.

Gives your pricing, straight

cheaply treats an AI shopper as a real customer inquiry — it quotes the service fee and services you configured, answers availability and service-area questions, and never hangs up on a caller for sounding automated.

Offers to book on the spot

If the assistant's customer wants a time, cheaply books it into your calendar like any other call — the strongest possible way to top the comparison.

Logs it so you see the demand

Information-gathering AI calls land in your dashboard as quote requests, flagged as an AI assistant calling for a prospective customer — you see when Google shopped you, and for what.

Two AIs, one booking. When Google’s assistant calls a cheaply-answered line, both sides of the call are AI — and the job still ends up on your calendar, with the customer’s details in your dashboard. That’s not science fiction; it’s how the comparison call plays out when your side actually picks up.

Fair questions

About the AI-caller era.

What exactly is Google's "Ask for Me"?
A Google feature where its AI assistant phones local businesses on a customer's behalf — asking about pricing, availability, and services — then reports a comparison back to the customer. It launched for nail salons and auto shops, and Google announced at I/O 2026 that it's expanding nationwide across home repair, beauty, and pet care over summer 2026.
Why does it matter whether my business answers these calls?
The customer never hears your phone ring — they just see the summary. If your line goes to voicemail, or whoever answers won't give pricing, the comparison gets built without you and the job goes to a competitor who answered. The call IS the shortlist.
Won't these AI calls just get treated as spam?
That's exactly the trap — staff at real businesses have hung up on Google's assistant thinking it was a robocall. cheaply distinguishes actual spam (telemarketers, scams) from automated callers asking about your services, and treats the latter as what they are: a customer inquiry.
Can I opt out of Google's AI calls instead?
Yes — Google lets businesses opt out through their Business Profile settings. But opting out doesn't stop customers from comparison-shopping; it just guarantees the comparison excludes you. We'd rather you win these calls than hide from them.
Is this only a Google thing?
Google is furthest along, but the direction is industry-wide: consumer AI assistants increasingly do errands by phone, because the phone is the one interface every business already has. A line that answers instantly and speaks for your business is how you're reachable in that world.

Your phone, answered — starting tonight.

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